How to earn millions by training teams
How to earn millions by training teams
Premier League clubs are preparing for a new commercial wave in the next 12 months: attack for training teams. Liverpool and Chelsea have already followed Manchester United in the search for sponsors for more than sportswear - it seemed clear at the weekend. The training teams and three teams before the warm-up matches against Wigan and Rapid Vienna saw clearly the names of the partners, and the jacket of Jürgen Klopp, Jose Mourinho and Antonio Conte.
Chelsea has a three-year contract for advertising on the training clothing company for energy drinks Carabao, which brings 30 million. Pounds and entered into force this summer. Liverpool also announced an agreement with bookmaker BetVictor earlier this month, and before that the way was paved by the Indonesian airline Garuda in 2014. Cooperation between Manchester United and Aon is age-old, the most recent contract between them was signed in April 2013 a. Under the contract Aon gained the right to advertise on the training ground in Carrington on the teams. Not surprisingly, Mourinho gave his first press conference, dressed in a new black shirt.
Even Barcelona, where until recently refused to advertise on their shirts already have a contract with online casino Botemania. The deal, concluded last year, will bring the club 59 million. Pounds for the next four seasons.
But how to get here?
The first such deal with teams training was signed from Manchester United in 2011. Then the logistics giant DHL agree to 4-year cooperation against 40 million. Pounds. Two years later, the contract was terminated because of the intervention of Aon, which came as the main club sponsor. It is believed that Aon has paid about 120 million. Pounds in eight years (until 2021). "The power of the brand United pave the way for such sponsorship, and others soon followed - notes financial expert Rob Wilson from the University of Sheffield. - This is one of their biggest commercial success, even in the era before Glazer.
Teams matches in Europe did the same job. In the United tried in this niche even in the 90s. Shirts but not sold as the club had hoped. The idea was not bad, but it did not work while training teams apparently touched the soul of the fans. When replaced with Aon Chevrolet of incumbent teams, they were illuminated by the idea of using different sponsors. So supporters will be able to buy another item. And in this training teams are produced by renowned designers - something that was unthinkable 4-5 years ago. "
Premiership clubs are becoming more creative in their attempts to materialize its popularity. In continuous coverage from the media there is a better chance to see how the players train and managers - talk. According to Wilson least 10-ish club will take this idea in the coming years, Manchester City, Arsenal and Tottenham this seems inevitable.
"Even in Stoke they consider - added Wilson. - For large clubs it was easy because they have fixed contracts with producers. Others will take longer. In United they came and farther. Last year were kralskosinyo are now black. This is a shrewd move. No longer buy only incumbent shirts, and for those workouts are much cheaper. "
Can these transactions to be more lucrative potential sponsors? Certainly so at least for Aon, which pays much less after the termination of his contract for incumbent teams, but the company logo can be seen thousands of times when players work out, in and out of hotels when heated or arrive at the stadium. A pre-season tours are a paradise for them.