The crisis is a myth, the market went mad
The crisis is a myth, the market went mad
There is a crisis, the market is bad! This is the most common excuse in business for lack of finance from autumn 2009 onwards, it started the global financial crisis.
There was no way she can not hit and world football, but its impact proved to be far more modest than expected. Yes, in the period 2010/2012 visibly watched passivity in the transfer market and record at the time deal for Cristiano Ronaldo (94 mln. Euros) seemed unattainable, but it proved only a momentary standstill.
At present, however, European grandees literally swimming in money that is invested in a myriad of (un) well thought out transfers.
We entered the second and last month of the summer transfer window of season 2016/2017 and can not help but notice that the market literally mad.
French midfielder Paul Pogba (23) broke the record for the most expensive footballer in history with its passage Manchester United, England international John Stones (22) broke the record for the most expensive defender in the history of British football with its passage in Manchester C Argentine top scorer Gonzalo Higuain has become the most expensive domestic transfer in Serie a after Juventus replaced Napoli, Leroy Sanne ('20) became the most expensive sold through German history with his transfer of 50 million. euro Schalke at Manchester City and Brazilian beast Hulk became the most expensive signing in the history of football in Asia with his transfer from Zenit towards Shanghai SIPG.
But how come all this money, given that the world does not stop talking about the financial crisis? And how finance in football are so stable value, given that elsewhere are unstable? The answer is very simple.
Known and unknown sponsors and investors (especially from the Middle East and China) pouring huge money in football clubs and continuously rising speed, which allows them to have increasingly larger capital to invest in the transfer market.
Additional price increases do is a result of the new 3-year contract for the sale of TV rights to the Premier League, which will pour into the coffers of the clubs some 6 bln. Euro. Money will immediately be put into circulation.
There is no doubt that in the period 2010/2012, and the football had stagnated and declined the money, but from there on the market literally boiled and boiled. And deals within 80-90 mln. Euros turned into something quite normal, even when someone deliberately trying to hide the truth, as happened with Brazilian prodigy Neymar.
In 2013, Barca would buy it from Santos for 19.3 mln. Euros, and then have to recognize the court that the deal is actually for almost 90 million. Or case "Bale", where the transfer fee is artificially reduces 10 mln. euro if only by Real Madrid not to say that Welsh is more expensive than Cristiano.
Otherwise trend snowballed rise in transfer fees, however, continues to be most pronounced in England despite expectations that the decision to release the UK from the EU (Brekzit) will cause local clubs to stop the tap.
Yes but no. Expectations of the island by the end of the transfer window in the Premier League at the end of the month the total cost of purchases of 20 clubs for the first time to pass the 1 billion. (£ 1.16 billion. Euros).