The oligarchs pumping football in China
The oligarchs pumping football in China
For several months now major Chinese clubs impress with luxury players lead one after the other in the socialist People's Republic. Brazilian Ramirez as replacements Chelsea club called Jangsu Suning, near the mouth of the Yangtze River. Guangzhou Evargrand gobble goalscorers Dzhakson Martinez from Atletico M 42 mln. Euros plus another 2 million. On hand for the Colombian striker. We should not forget about Alex Teixeira, who came in Jangsu of Shakhtar Donetsk against 50 mln. Euros.
Total Chinese clubs (br from Super League and First League) spent over 300 million. Transfers this winter, and shopping continues because the transfer window closes on 26 February. The following excesses of the market are now in the process of planning and passage into China inflects Manchester City midfielder Yaya Toure, who has made a salary of 40 million. Per year. After taxes!
For the first time this year, the Chinese spent more money in the transfer market from the Premier League. Some say they received because the Chinese Super League is yet to start, but the season is not in full swing. However, the amounts pulled, erred football world. The cartons come from Chinese tycoons, entrepreneurs billionaire Jack Ma or Uiang Dzhanlin who owns 33 bn. Euros and is the richest Chinese thanks to the company's Wanda Group, which sponsors the local championship. The participation of Chinese barovtsi in football's top order.
It is assumed that the largest Chinese companies supported shopping Chinese clubs at the request of the country's president Xi Jinping, who is obsessed by football. He did not miss the opportunity to highlight how hungry for quality football is its people. And, of course, is considered to be obliged to satisfy the needs. The good thing here is that the local economy should the party line. Because such as nut Ma, who poured millions into Evargrand through his company "Alibaba" openly state that are not interested in football.
This is not relevant to the link between big capital and in the best minor league Chinese because they hope for a return on their investment in the future. Since 2014 President Xi Jinping said the 10-year plan for the development of local football and doubling of capital that invest in shares of companies sponsors jumped on average by 158%. And how much can be expanded local market, recently said Sports Minister Liu Penn. According to him, China's sports industry has the potential to develop into a market for 636 bln. Euro. 2025 planned opening of 50 thousand. Training schools across the country. Moreover, China would rank in the World Cup and at any cost to host such. Giant plan!
The idea is obviously a local tournament to get closer in class to big, but transfers currently level was not raised. The distances between cities are great and knowledge regarding the management of football are modest. "The situation now is such that you have to pay above market prices in order to attract players in China," says one of the strategic managers of the Premier League. He understandably wants to remain anonymous, but believes that transfers may be "PR tool the Chinese market to gain in importance." This recognition is unlikely to make easier negotiations desirable players in the future. Because the new competition will be sent into space salaries and transfer fees.
Therefore recently Arsenal manager Arsene Wenger spoke very harshly in terms of the Chinese transfer offensive. "I do not know what the wishes of China, but if it comes to political desires, we should all be concerned about," said Wenger. And how big is actually the desire for football greatness in China reveals Han Guangming, a representative of the Chinese Ambassador to Germany: "We invest a lot in the development of football because he is a mirror of the economic capacity of a country!"
But because the economic opportunities of China have been placed under increasing question, the millions of players and bombastic plans from the Politburo in Beijing come just in time. "Football serve the government's legitimate filling a gap. It for years has fought for strong growth of gross domestic product. And when it's gone, football becomes the vehicle for a new nationalism, "says Lang Saymam by Mercator Institute for China Studies. Or if summarize goals and titles should help pave the socialist road.
For large capitalists in China football pays double. On the one hand, local concerts open future markets at home and on the other, foreign players opened the country to the world markets. That's why Chinese investors have stepped up their interest in European championships. Wanda Group, for example, acquired a 20% stake in Atletico M automotive concern Rastar buy a majority stake in Espanyol and engineering enterprise GEFC buy Slavia Prague. "Such moves have a business idea, relies on the development of sports markets - says Carsten living room of" Deloitte. "- Chinese state fund but look slightly different things. There transfers are made on the principle imitate the enemy and learn from him .
The most powerful sovereign fund China CITIC shares bought Manchester City for 377 mln. Euros. Along with this move the Chinese authorities are hoping not only to conquer the European market and gain the confidence they need know-how to develop their own championship. But if football in Europe should be worried that he will be bought out of it? In any case, because clubs like Manchester United, Manchester City and Bayern Chinese program for football development would only benefit.
Under the new contract for TV rights Xinhua media giant will pay 1.1 billion. Euros, 30 times more than the previous contract. But locals love more foreign matches. That is why Europe is doing everything possible to respond to this interest. However, China has more football fans than any other country in the world. And if any one of them only buy one shirt, they will all become extremely rich with a click of his fingers. Unless he has not bought them any investor from China ...
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