The success of the Chinese league is not guaranteed
The success of the Chinese league is not guaranteed
In 2000, China won 28 gold medals at the Olympic Games in Sydney. In Beijing in 2008, after an extended training program that brought them success in the first hosting the biggest sports forum, they won 51 gold medals. Eight years later, it appears once again to be used this formula. The country's president Xi Jinping wants to turn China into a global football power. On paper, it seems that this is possible.
Last week the football league of China within three days 2 times better record for the most expensive transfer - on both the league and the mainland Asia and around the world throughout the transfer window. And there is no question of players who are at the end of their careers. We are talking about players in his prime in this world stars.
On Friday, Jiangsu Sunni announced the transfer of Brazilian Alex Teixeira for 50 million euros. Player of Shakhtar, who was wanted by Liverpool. This amount was improved the previous record set 72 hours earlier than the local champion Gwangju Evargrand by attracting Dzhakson Martinez for 42 mln. Euros stellar purchase of Atletico Madrid in the summer.
Days before Shanghai Shenhua drew Colombian Fredy Guarín from Inter Milan for 13 million. Euro. Just came in elite Hebei Fortune did pay 18 million. Roma for Gervinho. A week before Ramirez went from Chelsea in Jiangsu Sunnis about 28 million. And there are still new - the transfer window closes in the country on 26 February. And eight days later, on March 5, and the championship begins in China. From Jiangsu Sunnis they have already announced that they want to attract more new recruits.
Only so far spent 269 mln. Euro
So the Chinese league came first in money spent in winter, even in the Premier League, according to specialized web portal Transfermarkt. Change 180 degrees compared to the situation in China 5 years ago. Despite the enormous interest and passion of local fans at the football game level was very low, supplemented with a number of corruption scandals. Announced bombastic transfer of Nicolas Anelka and Didier Drogba ended as a failure, since neither of them did not receive promised him millions.
Even today many can be claimed by the quality of play in Chinese football. The second most powerful economy is barely under №93 Fifa world ranking. But circumstances right now are already very different. Along with the change of economic model that seeks China, "the government is trying to make sure that sport can have a significant contribution to gross domestic product, but football is at the forefront of this concept," says Mark Dreyer, creator of Internet page chinasportsinsider.com. The large economic conglomerates were quick to follow the directives of the President Xi Jinping and invest in this sector, "because this is a politically sensible move, but also a huge opportunity for a profitable business."
Chinese league is filled with money at the moment. Huge companies from various sectors such as online trading company "Alibaba" chain selling electronics "Sunni" and conglomerate "Wanda", owner of cinemas are part of the investors in Chinese football. They were joined by impressive contract for the television rights that the Chinese league signed a 1.1 billion. Euros for five years - 32 times the amount compared with the previous one.
And many purchases continue to wallow like a domino effect. "China is very important to maintain your reputation. If other teams buy your fans and managers of the club you will insist that you also buy," said Dreyer. This is a phenomenon which although new, it seems, will continue. In England there are rumors that the next big transfer can be Yaya Toure from Manchester City, for whom a Chinese club can pay 40 mln. Euros. Superagentat Jorge Mendes (manager Cristiano Ronaldo and Jose Mourinho) signed a collaboration with "Foyo Culture", a company owned by Guo Guangchung, president of "Fosun", the largest private company in China.
The wave of football investment is not limited to China. Large companies have already crossed borders and buy abroad. Since November the Chinese Chen Yansheng is the main shareholder in Espanyol
The richest man in China and owner of "Wanda" Wang Dzhianlin buy 20% of Atletico Madrid. In December, three months after Chinese President Xi Jinping made his selfie with Sergio Aguero of Manchester City's stadium, the Chinese investment fund CMC announced its entry into the club with 400 mln. Euros. Another deal caused serious controversy. The company for the production of lamps "Ledman" became a sponsor of the second division of Portugal, which opened the door for transfers of Chinese players in the Iberian country. But bosses withdrew "the proposal" their top teams required to place 10 Chinese in the starting line-up.
In the picture already and the big European clubs. Real Madrid opened offices in Beijing and signed a cooperation agreement with the children's school of Gwangju Evargrand. Barcelona and Manchester United did in Hong Kong. Manchester City and Bayern also have plans to operate in the Chinese capital. But if all these developments have an impact on the level of the Chinese league is not necessarily affect the quality of the national level, which is the greatest desire of football fans in the country. "We'll see. We will first see how it will fit these new players in their teams.
Average wages in the clubs are very low while arriving stars who will receive huge salaries. It will be a big culture clash. Foreign players will be a challenge to adapt to life in China, "Dreyer said." It is possible to play well, but would not be surprised if someone be a complete failure and only a few months back in Europe. If you have a lot of money and not happy with where you are, you'll just leave. "
Even adaptation to be successful, it does not mean that the level will rise so that China can become the Brazil of Asia, according to other European experts working in China. They gave the example of Qatar and even the Premier League, where the abundance of stars did not contribute to a strong national team. Should development of football in childhood and adolescence, it requires a completely different kind of approach and planning. Already made the first steps. Football has become a compulsory subject in primary school. "But planning is not good," said European who works in football in China. "Fathers do not look kindly on their only sons to spend time kicking a ball rather than solve problems in mathematics. Moreover, there are no courses where they can train. And although there are kids with good technique, there is no competition between them that allow them to develop, "he unnamed specialist.
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